Smith & Wollensky were keen to raise their profile in the UK and be known as one of the best steak restaurants in London. Since 2018, JAMS PR has been working with them to create authentic stories that would secure coverage to drive business and achieve their objectives.
Key stories that JAMS PR has devised were a Burns Night menu outreach and a Whole Cow menu as well as securing coverage for general reviews, round-ups and profile features.
- Mr Hyde
- The Times
- The Week
- Evening Standard
- Daily Mirror
- Daily Mail
Events – organised media dinners for the Whole Cow Dinner, The Seafood Platter launch and the Brunch launch. Secured over 60 media to attend all the events.
Creative Initiatives – created the seafood and super food tower for their summer campaign to drive footfall in what is usually a quiet time for the restaurant. It was a huge success with other 10 media attending the media lunch to launch the menu and had a social media reach to over 250,000 followers.